A Texas Bankers Association program

Better technology decisions, made together.

Innovation Magnet connects community banks with vetted solution providers, peer references, and expert briefings, so you can modernize with confidence instead of guesswork.

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Included with TBA membership.

The pressure on community banks is real

88%of financial institutions plan to raise technology budgets in the next two years¹
9 in 10community banks outsource some or all of their core and customer-facing technology²
1,800+banks and credit unions have signed up for FedNow since 2023³
1 in 5smaller institutions are on FedNow so far. Most are still deciding.³

The problem

Vendor pitches are everywhere. Honest answers are not.

Community banks face the same big technology decisions as the largest banks, with a fraction of the staff to research them. Most of what you hear comes from someone trying to sell you something.

Every vendor says they work with your core.Finding out which ones really do usually happens after the contract is signed.
Pricing is a black box.Without peer data, it is hard to know what a fair deal looks like.
There is no time to evaluate everything.Real-time payments, fraud, automation, digital assets. The list keeps growing.

How it works

A trusted shortcut to the right answer

Innovation Magnet is not a vendor marketplace or a consulting firm. It is a member-driven network that puts bankers, vetted partners, and experts in the same room.

Bring the problem
Tell us what you are trying to solve: a new capability, a vendor renewal, or a project that keeps stalling.
Meet people who have done it
We connect you with vetted providers and with peer banks that have already implemented, so you hear what worked and what did not.
Decide with confidence
Use fit assessments, compatibility insight, and pricing intel to pick the right partner and negotiate a better deal.

Focus areas